Women Entrepreneurship Platform (WEP)

NITI Aayog launched the Women Entrepreneurship Platform (WEP), on the occasion of International Women’s Day. The initiative is aimed at building an ecosystem for women across India to realize their entrepreneurial aspirations, scale-up innovative initiatives and chalk-out sustainable, long-term strategies for their businesses.

Established under the leadership of Ms Anna Roy, Adviser (Industry) of NITI Aayog, the platform aspires to substantially increase the number of women entrepreneurs who will create and empower a dynamic New India. These aspirations are manifest in the three pillars on which WEP is built:

• Ichha Shakti (motivating aspiring entrepreneurs to start their enterprise),
• Gyaan Shakti (providing knowledge and ecosystem support to women entrepreneurs to help them foster entrepreneurship)
• Karma Shakti (providing hands-on support to entrepreneurs in setting-up and scaling up businesses).

The WEP theme song “Naari Shakti” composed and sung by Shri Kailash Kher was also released.