What is the meaning of Breakaway positioning?

Breakaway positioning refers to a marketing strategy which plays a significant role in helping the brand to be able to carve its image and niche. It is a technique wherein the customers are able to locate the product by its design, functionality, luxury, distribution channel, pricing etc.

The breakaway campaigns resonate with customers much more than traditional strategies. Brands usually remain loyal to their breakaway campaigns as it helps them to retain their niche. This helps them to retain their customers as they successfully create a special place in the minds of the customers which is not possible to match by other brands. The brand which is able to create that special bond with the customers over one product is usually successful in doing so with other products as well.