What is the meaning of Ambient Advertising?

Ambient Advertising is the concept of placing ads at unique and unconventional places to put a lasting impact on the minds of the consumers. It is about creativity and the way the advertiser’s message is put across to the consumers. It is usually done with conventional forms of advertisement or even a standalone method.

The basic idea is to surprise the customers with its distinct placement location. The second chief characteristic of the advertising is the fact that there is no repetition. It is thus both intelligently placed and has an x-factor which leaves a lasting impression on the minds of the customers.