What is Blockout 2024?

Blockout 2024 is a new online movement that wants people to stop following celebs and other influential people on social media sites like Instagram and TikTok. It became more well-known after the Met Gala, a fancy fashion show that happened while Gaza was still in the middle of a humanitarian crisis. People who back the movement criticize famous people for doing nothing about the situation in Gaza.

Genesis of the Movement

People were unhappy with the big difference between the expensive Met Gala and the hard times in Gaza. This was shown by Haley Kalil’s TikTok video, in which she lip-synced “let them eat cake” outside the Met Gala. This showed that she wasn’t paying attention to the ongoing situation. This and other similar events led to the start of Blockout 2024, a movement on social media where people blocked celebs they thought were ignoring or not caring about the situation in Gaza.

Impact of the Movement

Reports say that the number of people who watch certain celebrities on social media has dropped significantly. It shows how coordinated group activities on social media can affect famous people in Blockout 2024. People are also comparing how well this boycott works to other consumer action campaigns that have affected brands and companies that were seen as insensitive or controversial.

Comparative Examples of Consumer Activism

Like Blockout 2024, other types of consumer action, like boycotts against brands like Zara over controversial ads, show how the will of the people can bring about big changes. You can see from these examples how powerful it is for consumers to work together to promote social change and moral concerns.

More About Gaza humanitarian crisis

• Almost 2 million people are living in the Gaza Strip.
• Over 80% of its people live on aid from other countries.
• The area has a serious water shortage, and about 97% of the water is not safe for people to drink.
• Gaza has one of the highest jobless rates in the world, which makes poverty even worse.
• Because of blockades, medical facilities often don’t have the goods they need.
• Less than half of the energy that the coastal enclave needs is used, which affects every part of daily life.
• The lack of power makes sanitation problems worse and makes the suffering of the people there last longer.

Month: Current Affairs - May, 2024

Category: International / World Current Affairs