What is an Advertorial?

An advertorial is an advertisement of a product or service usually in newspapers, magazines, websites etc. which gives complete information about the product or service in form of an article.

• The brand or the company pays the publisher suitable money for the same. They are thus completely paid content. It is a marketing tool to inform the potential customer base about the usefulness of the product.
• Marketers target a specific set of people by making choice of the right medium to publish the advertorial.
• The advertorials are thus much more detailed than the usual ads and are usually written by advertisement agencies or the client itself. They appear in the form of a story, feature article etc. and finds better connect with the customers.  Latter then purchase the ad space in the desired publication.
• Many newspapers, magazines prefer to put the advertorials in special editions or sections of the publication.