What do you mean by ‘Advertising’?

Advertising is defined as a tool used to communicate with the end-users of the product or service being offered. As per the definition of Advertising Association of UK, advertisements are messages paid for by those who send them with the intention of influencing and informing people who receive them.

Advertisers make use of all kinds of media to send across their message like print viz. newspapers, magazines, journals etc., television, radio, social networking, hoardings, mailers, sponsorships, posters, colours, sounds, visual aids, endorsements, etc.

It is a whole industry involving specialised companies which creating advertisements, media which runs them, people like visualizers, brand managers, researchers, creative heads, designers etc. who ultimately take the advertisement to the people.