West Bengal’s Newest GI Tags

West Bengal has recently received Geographical Indication (GI) tags for seven traditional products. This recognition includes popular items like ‘Nolen Gurer Sandesh’ and Baruipur guavas.

About Geographical Indication (GI)

Geographical Indication (GI) is a sign used on products that have a specific geographical origin. It signifies quality and reputation linked to that location. GI tags help protect traditional products from misuse. They ensure that only products genuinely originating from a specific region can use the GI name.

Significance of GI Tags for West Bengal

The recent GI recognition for seven products boosts West Bengal’s local economy. It uplifts local artisans and agricultural workers. The tags also promote the state’s rich cultural identity. They provide a platform for traditional products to gain global exposure and access new markets.

Newly Recognised GI-Tagged Products

The seven newly tagged products include:

• Nolen Gurer Sandesh – A winter delicacy made from chhena and date palm jaggery, cherished for its unique flavour.
• Kamarpukur’s White Bonde – A traditional sweet known for its rich taste.
• Murshidabad’s Chhanabora – A well-known sweetmeat made from chhena.
• Bishnupur’s Motichur Laddoo – Famous for its delightful taste.
• Radhunipagal Rice – Valued for its unique flavour and quality.
• Malda’s Nistari Silk Yarn – Renowned for its smooth texture and sheen.

Impact on Local Economy

The GI tags are anticipated to open up new opportunities for artisans, farmers, and small-scale industries. They strengthen local economies by providing a unique identity to products. This recognition also helps prevent the misuse of product names, ensuring authenticity.

Challenges Faced by Traditional Sweets

Traditional sweets like Nolen Gurer Sandesh face challenges due to their short shelf life. These products typically last only 7-10 days, complicating export efforts. High air freight costs further hinder their international market reach. Ongoing advancements in packaging aim to address these issues.

Future Plans for GI Tags

West Bengal aims to secure more GI tags for additional regional delicacies. Products like Shaktigarh’s Langcha and Krishnanager’s Swar Puriya are being considered for future recognition. These items are integral to the region’s cultural identity and deserve similar acknowledgment.

Month: Current Affairs - April, 2025

Category: Art & Culture Current Affairs