Veteran ad film maker and theatre personality Ad Guru Alyque Padamsee passes away

Alyque Padamsee (90), the veteran ad film maker and theatre personality, has passed away in Mumbai, Maharashtra on November 17, 2018. He was widely called the Brand Father of Indian advertising. During his active years in ad industry, he remained the brain behind several iconic and memorable Indian ad campaigns such as Lalitaji for Surf, Cherry Charlie for Cherry Blossom Shoe Polish, the MRF Muscle Man, the Liril girl in the waterfall, Hamara Bajaj and the TV detective Karamchand. He also created many public service campaigns on topics, including eve-teasing, AIDS and sexual molestation. He served as a social activist for the Citizens for Justice and Peace Committee, the Citizens Action Group, and was also on the advisory council of IIT Bombay. He was also a part of the Prime Minister’s AIDS Task Force. Mr Padamsee was also best known for his role as Muhammad Ali Jinnah in 1982 historcial drama “Gandhi”. For his contributions to the creative field, he was honored with Padmashri in 2000 and was named Advertising Man of the Century by The Advertising Club in Mumbai.