Deep-rooted traditions and customs have loosened up their hold with the emergence of globalization. Critically analyze in the context of India.

Globalization is the process of the movement of goods, services, and people globally, interacting and affecting each other. Globalization in India had great impacts on all domains of life, especially after the liberalization of 1991. It impacted the political system, economy, society & culture.

Culture is the most impacted domain:

• Reduced diversity of food and clothing. McDonaldization of food habits and westernization of clothing started.
• Westoxification – it means, indiscriminate borrowing and imitation of ideas and things from the west. Western ideas took precedence over Indian values e.g, the disintegration of joint family, individualism, etc.
• Neglect of Indian festivals and celebration of secular festivals like valentine’s day, etc.
• Increasing consumerism.
• The marketization of everything from greeting cards to child care products and foods.
• It has also led to the introduction of many progressive ideas like equality, gender neutrality, etc.
• It poses a dual threat to cultural imperialism and political domination.

Indian society has been a melting pot of civilizations. It is resilient and assimilates everything within it, synthesizing elements of different cultures, like:

• Functional families instead of nuclear families.
• Spread of Indian culture abroad through Bollywood, cuisine, and yoga.
• Values like respect for elders’ opinions, the sanctity of marriages, etc still exist.

Due to adapting & inclusive nature, inner strength, and resilience of Indian culture, it has sustained the tide of changes, improving and accommodating in the process.