Twitter starts ‘pay by tweet’ service

February 15, 2013

Twitter has launched the first ‘pay-by-tweet’ service with American Express (Amex) which will allow its cardholders to purchase products simply by sending a short message.

How it will work?

Users who link their Twitter and Amex accounts will be able to accept offers from merchants by tweeting a hashtag included with the offer. Provided they also tweet their confirmation to a follow-up message from Amex, it would forward their details to the merchant and complete the transaction. Twitter itself would not share in any of the transaction revenue from the Amex transactions. Twitter could gain from the increased advertising surrounding e-commerce, as merchants send out more “promoted tweets” to advertise their offers.

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