Twitter- Razorpay tie up for Tip Jar feature

Social media platform, Twitter, has partnered with first payments operator, Razorpay for its Tip Jar feature.

Highlights

• Twitter is in process of adding new monetization features. It was first announced in February, 2021.
• It opened access to Ticketed Spaces and Super Follows. These two monetisation features which will only be able in US currently.
• Ticketed Spaces will allow creators to charge for Twitter’s live audio rooms while Super Follows feature will allow users to charge for special access to content.

What is Tip Jar feature?

Tip Jar Feature allows Twitter users to pay creators for content. Twitter announced the tie-up with Razorpay on June 24, 2021. This Tip Jar feature is currently available to “select users”.

How this feature will help users?

Integration of Razorpay with Twitter will allow Twitter users to pay creators using credit & debit cards, along with UPI, net-banking & payment wallets in India.

Who can avail this feature?

In the initial phases, only limited group will be able to avail option to add Tip Jar to their profile. This group includes creators, journalists, experts, public figures, and community leaders.

Significance of the feature

It is the first among several ways for creators to monetise their content and earn money from their supporters. Everyone can send tips to applicable accounts on Twitter via third-party payment service

Month: Current Affairs - June, 2021