TRAI limits advertisement duration on TV channels to 12 min/hr

May 17, 2012

As per TRAI’s Standards of Quality of Service Regulation 2012:

Duration of advertisements limited on Television channels to 12 minutes per hour and any shortfall of advertisement duration in any clock hour can’t be carried over.
Min. time gap b/w any two consecutive advertisement breaks should not be less than 15 minutes, while in case of movies, this time gap should be a minimum of 30 minutes.
These conditions shall not apply live broadcast of a sporting event.
During live broadcast of a sporting event, ads can be telecast only during the breaks in the sporting action.
The audio level of the ads carried in TV channels cannot be higher than the audio level of the programmes being broadcast in the channel.
Ads can only be full screen with part screen and drop down ads not permitted.