What is Persuasion? – Meaning & Components of Persuassion

Persuasion is a fact that represents the intersection of social thinking and social influence of everyday life. Persuaders try to influence our beliefs and attitudes for e.g.: we will vote for them, buy their products, do them favours, or otherwise ..

Theories of Attitude Organization

Various theories of attitude organization are as follows: Learning Theory: Approach that assumes that a person’s attitudes are based on principles of reinforcement association, imitation and punishment. Theory of Cognitive consistency: This theory states that tendency for people to seek ..