Convenience Goods, Shopping Goods and Specialty Goods

Convenience Goods

The items which are bought frequently, immediately and with minimum shopping efforts are convenience goods. These include candy, ice-cream, cold drinks, cigarettes, magazines, medicines etc. the shops which keep the convenience goods are called convenience stores. Often convenience goods are non durable.

Some common features:

  1. Generally non durable
  2. Purchased at convenient locations.
  3. Regular and continuous demands
  4. Generally small unit of purchase and low prices
  5. Most of them are standardized in prices
  6. Sales promotion, schemes etc. are very important.

Shopping Goods

Shopping is the activity of examination and selection of the goods or services from retailers with the intent to purchase at that time. The selection & purchasing is a result of a comparison of products based upon their suitability, quality, price, style and so on.. Examples are furniture’s, dresses, electronic items & appliances etc. Most of the shopping goods are durable. Some common features:

  1. Generally durable
  2. Generally high price in contrast with convenience goods.
  3. Comparison is main factor in making purchase decisions.
  4. Purchase is generally pre planned
  5. Retailers have very important role to play.

Specialty Goods

The specialty goods incur special purchasing efforts and the items posses some special features. The buyers are willing to spend a lot of time & money to buy them in contrast with the shopping goods. The rare arts collections, antiques, prestige brands, style goods, automobiles etc. are the examples. The particular hotel, restaurant, hair salon, spa & resorts are examples of services. The comparison factor is absent in specialty goods. Some common features

  1. Limited demand and limited number of buyers
  2. Costly products generally
  3. Sold at few places
  4. Aggressive promotion is required.

12 Comments

  1. kalim ullah

    January 12, 2012 at 12:33 am

    thank you

    Reply
  2. Nanthini

    July 17, 2013 at 7:45 am

    Really, it s a good and useful site which i have seen ever. Thankyou for ur great effort. Pls update recents marketing views.

    Reply
  3. CHANDAN KUMAR

    December 29, 2013 at 5:09 pm

    really it is a good site Thanks a lot .

    Reply
  4. Madhulika dixit

    January 28, 2014 at 6:19 am

    Plz update recent marketing aptitude

    Reply
  5. John Wathiari

    February 24, 2014 at 2:11 pm

    A good and a commendable site,with well organized and structured work….Thank you and i say again Thank you….Keep on updating your site to make it continue shinning.

    Reply
  6. vinod kumar sahu

    March 11, 2014 at 11:29 am

    very good website for article. thank you so much

    Reply
  7. Rahul

    April 30, 2014 at 9:31 am

    very good article .all are explained in very clear manner.

    Reply
  8. L.raviteja

    August 9, 2014 at 11:11 pm

    this site is very useful for bank preparing students and also who want to improve general awareness thanks for providing such valuable information through your website.

    Reply
  9. Ezzy

    July 7, 2015 at 5:34 pm

    kool stuffs i’ve gotten frm yu guyz.. bigupzz!!!!

    Reply
  10. njabulo

    August 24, 2015 at 10:54 am

    thanks alot I’m sure I’ll pass my assignment

    Reply
  11. geetha

    August 25, 2015 at 1:05 pm

    Thank u …..this website good to use…and it is convinient to use…..

    Reply
  12. ELIZABETH.A

    August 25, 2015 at 1:07 pm

    we enjoy in the website ….cool to see the website…lol….

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *