Swachh Toycathon Competition

September 26, 2022

Swachh Toycathon Competition was recently launched by Central Government.

Key facts

Swachh Toycathon was launched by the Ministry of Housing and Urban Affairs under the Swachh Amrit Mahotsav.
It is being hosted on MyGov’s Innovate India portal.
The knowledge partner of this initiative is Center for Creative Learning, IIT Gandhinagar.
This competition integrates the National Action Plan for Toys (NAPT) and Swachh Bharat Mission Phase II to explore solutions to make toys using waste materials.
This competition is open to groups and individuals capable of providing innovative toy designs using dry wastes.
The focus will be on efficient designs that can be replicated for mass production.
These toys must comply with minimum safety standards and aesthetics.
The objective of this competition is to promote innovation and circularity in design and packaging of games and toys.
It also seeks to promote prototypes of toys and packaging that can revolutionize the toy industry.
It also looks for ideas or working model for a sustainable and climate-friendly toy value chain like innovative material choices, packaging design and reuse-reshare models.
Winning start-ups will be provided with incubation support from IIT Kanpur.
Innovative designs will be given links to local urban bodies and toy industry for scaling up.

About National Action Plan for Toys (NAPT), 2020

The National Action Plan for Toys (NAPT) 2020 was unveiled by the Indian Government to promote domestic toy industry, which includes traditional handicrafts, handmade toys and others. Its end goal is to make India an international hub for toy manufacturing. The Department for Promotion of Industry and Internal Trade (DPIIT) and 14 other ministries are involved in the implementation of various aspects of this action plan. It covers incentives, establishment of production clusters, research and development, promotion of local toys, integration of games with education, toy repository centres etc.

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