SMS scrubbing

SMS scrubbing is the practice of matching the SMS content material with a template that is pre-registered by the entities these SMSs. These are business SMSs sent to clients. TRAI has directed telecom operators to restart this SMS checking filters from April onwards. Messages that don’t comply with the regulations are to be blocked. A 23 day delay was given for the enforcement of the system as the first activation had disrupted critical services such as the OTPs.