Shopsy: Flipkart’s New App for Online Business

Flipkart has launched its new app called ‘Shopsy’ for online business.

About Shopsy App

• This app was launched to app to help individuals start online businesses without any investment. It also deepens e-commerce penetration across non-metros.
• Once the users will register on this app, they will be able to share catalogues of 15 crore products which are offered by Flipkart sellers.
• Products will be ranging across categories like beauty, fashion, mobiles, electronics & home and others with potential customers through popular social media & messaging apps.
• Users can register on this app with their phone numbers and start their online entrepreneurial journey.
• Shopsy users can share catalogues with potential customers through popular social media and messaging apps.
• They can also place orders on their behalf and earn commissions on each transaction.
• Commission percentage will vary based on the category of products being ordered.

Aim of the app

With the Shopsy app, Flipkart aims to enable over 25 million online entrepreneurs on the back of digital commerce by 2023. On the platform they can set up their business as long as they have access to people that trust them. It also aims to provide digital commerce consumers access to products by simplifying process by interacting with trusted person.

About Flipkart

Flipkart is an Indian e-commerce company. It is headquartered in Bangalore and also incorporated in Singapore as a private limited company.  It initially started online book sales and then expanded into other product categories like consumer electronics, home essentials, fashion, groceries and lifestyle products. It competes with Amazon’s Indian subsidiary and Snapdeal. Flipkart has a dominant position in apparel segment, supported by its acquisition of Myntra. Flipkart also owns PhonePe which is a mobile payments service based on Unified Payments Interface (UPI).

Month: Current Affairs - July, 2021