She Feeds the World Programme

January 26, 2023

CARE is an international organization fighting against poverty. Frito-Lay, Pepsi, and Cola companies merged together and formed Pepsico in 1965. Today Pepsico is a food and beverage company with leading products such as Quaker, Lays, Pepsi, Cola, etc. The philanthropic foundation of PEPSICO and CARE joined together and launched the “She Feeds the World” program in India. The program is to empower women in the agriculture sector. The program will mainly focus on small-scale women producers.

What are the objectives She Feeds the World Programme?

To increase crop yield
To increase the income of women belonging to BPL families
To provide access to a healthy and balanced diet
The program will strive hard to reduce gender inequality in agriculture sector
To help agricultural families in the country get a stable income
Provide training to women on sustainable agriculture

About the Programme

Initially, the program is to be implemented in Cooch Behar district and Alipurduar district of West Bengal.

Three dimensions in the program

The program will focus on achieving goals in economic, social, and environmental fields.

Economic plans

Enhance the cultivation processes of small-scale farmers
Diversify livelihood option
Increase yield of the farmlands

Social plans

Equitable training and knowledge access
Inclusive markets
Resources made available for all

Environmental plans

Handle soil and water biodiversity
Reduce carbon footprint

Outcomes of the program

Pepsico and CARE aim to improve the status of more than 48,000 women through this program. More than 1.5 million people from West Bengal will be benefitted.

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