Shahrukh Khan is Goodwill Ambassador for South Korea

October 27, 2013

Bollywood actor Shahrukh Khan has been appointed as the Goodwill Ambassador for South Korea. He has been appointed as the public diplomat as well as an ambassador of India’s soft power.
As a Goodwill Ambassador he will visit South Korea before the maiden visit of South Korea President Park Geun-hye. It must be recalled that India and South Korea have already inked a civil nuclear pact but it is still not operational.

What does a Goodwill Ambassador do?

Goodwill Ambassador is basically an honorary title for an Ambassador of Goodwill given to an individual by a country. The job of Goodwill Ambassadors is to deliver the goodwill or promote the ideals from one place or entity to another. The goodwill ambassador may be an individual from one nation who lives or travels to another nation for a diplomatic mission or for an international friendship mission. (S)he is an ambassador of a nation’s Soft Power.

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