Rural Development Ministry-Flipkart MoU to empower local businesses

December 2, 2021

Ministry of Rural Development of Government of India (MoRD) and Flipkart has signed a Memorandum of Understanding (MoU) for the Deendayal Antyodaya Yojana – National Rural Livelihood Mission (DAY-NRLM).

Key Facts

MoU between ministry & Flipkart will help in empowering local businesses and self-help groups (SHGs) by bringing them into the e-commerce fold.
Partnership is in line with the DAY-NRLM’s objective of strengthening the capabilities of rural communities for self-employment and entrepreneurship.
Thus, it provides further momentum to the Prime Minister Narendra Modi’s vision of an Atma Nirbhar Bharat.

Part of Flipkart Samarth Program

MoU is a part of the Flipkart Samarth program. It was signed with the aim of providing skilled & underserved communities of weavers, craftsmen, and artisans with national market access using the Flipkart marketplace. It will also provide them with dedicated support for knowledge and training. Flipkart Samarth programme seeks to break entry barriers for local communities by providing time-bound incubation & support with onboarding, marketing, business insights, cataloguing, account management, and warehousing. It will increase avenues for business and trade inclusion as well as help in creating & sustaining better livelihood opportunities.

DAY-NRLM program

NRLM is a poverty alleviation project, which is implemented by Ministry of Rural Development. This project focuses on promoting self-employment and organization of poor across rural India. It seeks to organize the poor into Self Help Groups (SHGs) and make them capable for self-employment.

Background of DAY-NRLM

Ministry of Rural Development had restructured the ‘Integrated Rural Development Programme (IRDP) in 1999 and launched Swarnajayanti Grameen Swarojgar Yojana (SGSY) in order to promote self-employment among rural poor. SGSY has now been remodelled to NRLM. NRLM was launched in 2011 with a budget outlay of $5.1 billion.

What is Flipkart Samarth Program?

Flipkart Samarth program was launched in the year 2019 as a sustainable and inclusive platform for empowering underserved domestic communities & businesses by providing them opportunities and livelihoods. It is currently supporting the livelihoods of more than 950000 artisans, weavers and craftsmen in India.

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