Ram Naik launches new multi-coloured logo for Prayagraj Kumbh

Ram Naik, the Governor of Uttar Pradesh, has officially launched the new multi-coloured logo for the Allahabad Kumbh Mela 2019 in Lucknow on December 12, 2017. The logo consists of temples, seers, a kalash (pitcher) and a ‘Swastika’. . All official documents, government advertisements and hoardings would carry the logo to remind people about the event. A website to facilitate tourists was also launched. Naik has also launched the Kumbh’s tagline “Chalo Kumbh Chalo-Chalo, Kumbh Chalo”, Uttar Pradesh Tourism’s slogan “UP Nahin Dekha to India Nahin Dekha” and a one-stop travel solution portal. Recently, Kumbh Mela was recognised by the UNESCO as an “intangible cultural heritage of humanity” on December 7, 2017. The festival is held at Allahabad, Haridwar, Ujjain and Nasik every four years by rotation and is attended by millions of people irrespective of caste, creed or gender.