The Advertising Standards Council of India (ASCI) released its Half-Yearly Complaints Report for 2024-25, highlighting a significant number of misleading ads, especially in real estate and offshore betting. ASCI, established in 1985, is a non-profit, voluntary self-regulatory body that ensures ads follow its Code for Self-Regulation, promoting legal, decent, honest, and truthful advertisements. ASCI investigates complaints across various media including TV, print, and online. It is mandatory for new TV ads in India to comply with ASCI codes starting June 18, 2024. ASCI is recognized by the Ministry of Information and Broadcasting and is part of the International Council on Ad Self-Regulation (ICAS).
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