Q. Consider the following statements on Advertising Council of India (ASCI):
It is a statutory body.
It follows principle of natural justice.
It aims to maintain and enhance the public's confidence in advertising.
Which of the statements given above is/are correct? Answer:
Only 2 & 3
Notes:
The Advertising Standards Council of India (ASCI)is a voluntary self-regulatory organization of the advertising industry in India. Established in 1985, ASCI is registered as a non-profit company under section 25 of the Company Act.
ASCI follow principle of natural justice.
The aim of ASCI is to maintain and enhance the public's confidence in advertising.
Their mandate is that all advertising material must be truthful, legal and honest, decent and not objectify women, safe for consumers - especially children and last but not the least, fair to their competitors.
ASCI has unveiled a due diligence service to assess whether or not claims by celebrities or endorsers in commercials are ‘false or misleading’. The self-regulatory physique has arranged a panel of about two dozen executives from stakeholder organisations to maintain a verify on such claims.