Punit Goenka elected as new chairman of Broadcast Audience Research Council of India (BARC)

Punit Goenka, MD and CEO of Zee Entertainment Enterprises Limited (ZEEL), has been elected as the new chairman of Broadcast Audience Research Council of India (BARC). He succeeded Nakul Chopra. It may be recalled that Goenka was the founder chairman of BARC India and played an instrumental role in setting up of the TV Viewership measurement company. It was under his leadership that BARC India established its measurement system. BARC India is a joint industry company founded by stakeholder bodies that represent Broadcasters, Advertisers and Advertising & Media Agencies. Its headquarters is located in Mumbai.