Promotion of Tribal Products from North-Eastern Region (PTP-NER) Scheme

April 21, 2023

Arjun Munda, the Minister of Tribal Affairs, has recently launched the Marketing and Logistics Development for Promotion of Tribal Products from North-Eastern Region (PTP-NER) scheme in Manipur. This ambitious scheme aims to enhance procurement, logistics, and marketing efficiency of tribal products from the North-Eastern Region and strengthen the livelihood opportunities of tribal artisans.

PTP-NER Scheme: Enhancing Tribal Products’ Procurement, Logistics, and Marketing Efficiency

The PTP-NER scheme, short for Marketing and Logistics Development for Promotion of Tribal Products from North-Eastern Region, is a flagship initiative launched by the Ministry of Tribal Affairs. The scheme is focused on boosting the tribal economy of the North-Eastern Region by providing support to tribal artisans and promoting their products in the market.

Applicability and Coverage

The PTP-NER scheme will be implemented in 8 states in the North-Eastern Region i.e., Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim. These states are home to numerous tribal communities with rich traditional craftsmanship and unique products. The scheme aims to provide support and opportunities to these tribal artisans to showcase their skills and products to a wider audience.

Tribal Artisan Melas: A Platform for Showcasing Tribal Products

As part of the PTP-NER scheme, the government plans to organize 68 Tribal Artisan Melas in various districts of the North-Eastern Region. These melas will serve as a platform for tribal artisans to showcase their products and skills. This will not only help in promoting their products but also create a direct link between the tribal artisans and the market, thereby enhancing their marketing efficiency.

Aim and Benefits of PTP-NER Scheme

The scheme’s main goal is to strengthen the job opportunities of tribal artisans from the North-Eastern States by promoting their products. By providing support for procurement, logistics, and marketing, the scheme aims to improve the overall efficiency of the tribal products’ value chain and create sustainable livelihoods for tribal communities. This will not only uplift the socio-economic status of tribal artisans but also help in preserving and promoting tribal art and culture.

Significance of PTP-NER Scheme for Tribal Artisans

The PTP-NER scheme holds immense significance for tribal artisans as it provides them with a unique opportunity to showcase their products and skills in the market. This will help in creating a wider demand for tribal products, leading to increased income and livelihood opportunities for tribal artisans. The scheme also aims to promote and preserve the rich traditional craftsmanship and cultural heritage of tribal communities, ensuring their socio-economic empowerment.

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