Project SU.RE inaugurated by Smriti Irani

The Project SU.RE (Sustainable Resolution) is a joint project of CMAI (Clothing Manufacturers Association of India) of United Nations (UN) & IMG Reliance (International Management Group). It has been inaugurated by Union Minister for Textiles Smriti Zubin Irani during Lakme Fashion Winter/Festive 2019 in Mumbai, Maharashtra. The purpose of this project is to move towards sustainable fashion that contributes to a clean environment. The sustainability resolution reflects the thought of Mahatma Gandhi. Project SU.RE involves 16 leading retail fashion brands and is a step towards responsible and smart business. Top fashion and retail brands such as Future Group, Shoppers Stop, Aditya Birla Retail, Arvind Brands, Lifestyle, Max, Raymond, House of Anita Dongre, Westside, Spykar, Levis, Bestsellers and Trends are signatories to the project.