Prasar Bharati Launches PB-SHABD service

March 15, 2024

In a significant development for the Indian media landscape, public broadcaster Prasar Bharati launched PB-SHABD, a news-sharing service designed to provide daily news feeds in various formats to media organizations. The launch event, held at the National Media Centre in New Delhi, was presided over by Union Minister of Information and Broadcasting Anurag Singh Thakur.

PB-SHABD: Empowering Smaller News Organizations

PB-SHABD is poised to revolutionize the news industry by providing a single point source of news content for smaller news organizations that lack extensive content gathering networks. The service will offer news stories in all major Indian languages across fifty categories, curated from Prasar Bharati’s vast network of reporters, correspondents, and stringers across the country.

Introductory Offer and Clean Feed

As an introductory offer, PB-SHABD will be available free of cost for the first year to news organizations registered with the Ministry of Information and Broadcasting. The news organizations will receive a clean feed without the Doordarshan logo, allowing them to customize their storytelling across different platforms.

Revamped Websites and Mobile App

Alongside the launch of PB-SHABD, the event also witnessed the unveiling of revamped websites for DD News and Akashvani News, as well as an updated NewsOnAIR mobile app. These platforms have been designed to provide users with a seamless and engaging experience, featuring the latest design elements and organized layouts.

Key Features of the Revamped Websites and App

User-friendly experience and engaging design
Dedicated sections for National, International, Education, Health, Business & Economy, Science & Tech, Sports, Environment, and Opinion
Personalized news feeds
Push notifications for breaking news
Multimedia content integration
Offline reading capability
Live streaming for real-time coverage
Easy social media sharing
Location-based news delivery
Bookmarking for saving articles
Powerful search functionality

Prasar Bharati’s Elaborate News Network

Union Minister Shri Anurag Singh Thakur emphasized the significance of Prasar Bharati’s extensive news gathering and delivery network, which reaches every corner of the country in every regional language. The launch of PB-SHABD aims to share this accurate and meaningful content with the rest of the print and electronic media industry in India.

Synergy and Meaningful News Dissemination

Secretary of the Ministry of Information and Broadcasting, Shri Sanjay Jaju, congratulated the Prasar Bharati team for the pilot of PB-SHABD and the new website and app launches. He highlighted the potential for the portal to create synergy and aid in the dissemination of meaningful news content across the country.

Prasar Bharati’s Outreach to Media Organizations

CEO of Prasar Bharati, Shri Gaurav Dwivedi, stated that Prasar Bharati would reach out to media organizations to share audio, video, photo, and text-based information gathered by its network. The PB-SHABD platform has been designed to provide daily news feeds in various formats to subscribers from the media landscape.

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