Parle-G is now India’s first homegrown Rs 5K crore FMCG brand

The1939 born Parle-G glucose biscuit brand of Parle Products has become the first Indian FMCG brand to cross the Rs 5,000-crore mark in retail sales in a year.
In 2012, Parle Products sold Rs 5,010 crore worth of its flagship glucose biscuit brand at retail price, besting the entire domestic sales of Dabur or Godrej products and selling three times more than Maggi noodles. It sells more than 100 crore packets across sizes every month.

Parle Products was set up by Mohanlal Dayal Chauhan in 1929 at Vile-Parle, a Mumbai suburb.

Month: Current Affairs - February, 2013