Nutraceutical Products in Janaushadhi Kendras

March 14, 2022

Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) Kendras have added nutraceuticals to their product basket.

About nutraceuticals

Nutraceuticals are any food-related substances that provide health and medical benefits. They also help in preventing and treating certain diseases. Nutraceutical products include protein powders, protein bars, malt-based food supplements, immunity bars, Vitamin supplements, etc.

About PMBJP

Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) was launched in 2008 by the Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers. In 2015, it was re-launched by Prime Minister Narendra Modi. The PMBJP is implemented by the Pharmaceuticals & Medical devices Bureau of India (PMBI), a society registered under the Societies Registration Act, 1960.

Objectives of PMBJP

To make generic medicines available to all at affordable prices all over India.
To ensure access to quality medicines for all, especially the poor and the deprived ones.
To counter the misconception that the quality of medicines is synonymous with a high price.
To make people aware of generic medicines through education and publicity.
To create new jobs by engaging entrepreneurs in the opening of Janaushadhi Kendras.

About Janaushadhi Kendras

Under PMBJP, Janaushadhi Kendras are opened. The Janaushadhi Kendras are dedicated outlets, which provide generic quality medicines.
The product basket of Janaushadhi Kendras comprises 1,451 drugs and 240 surgical instruments.
The prices of medicines sold at Janaushadhi Kendras are cheaper than branded ones.
At present there are around 8,675 Janaushadhi Kendras all over India and there are three IT-enabled warehouses functional at Gurugram, Chennai, and Guwahati.
The demand forecasting is done through the SAP-based inventory management system.

Government’s target

The government aims to increase the number of Janaushadhi Kendras to 10,500 by the end of March 2025. There is also a target to increase the total number of IT-enabled warehouses to six.

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