New Logo for ‘Ayurveda Aahar’

June 9, 2022

The ‘Ayurveda Aahar’ logo was launched on June 7, 2022 by Health Minister Mansukh Mandaviya, on the occasion of World Food Safety Day.

Key Facts

The Ayurveda Aahar Logo will allow for easy identification. Thus, it will help in creating a unique Identity of ‘Ayurveda Aahar’.
The logo will also reinforce the quality of Ayurvedic products.

What is Ayurveda Aahar?

As per the Food Safety and Standards Authority of India (FSSAI), Ayurveda Aahar is food prepared in line with the recipes or ingredients or processes given in the authoritative books of Ayurveda.

About the Logo

As per FSSAI, the design of Ayurveda Aahar logo is such that it contains initial letters of words Ayurveda and Aahar in English and Devanagari. In this logo, Hindi letter Aa, and English letter ‘A’ have been merged in a way that they appear to be single form. It contains symbolic 5 leaves, that represents five elements namely; ether, water, air, fire, and Earth. Green colour stands for natural, biotic, wholesome, organic and herbal.

World Food Safety Day

The World Food Safety Day is celebrated on June 7, every year. In 2022, the day was celebrated under the theme “Safer Food, Better Health”. This day was first observed in 2019, jointly by World Health organisation (WHO) and Food and Agriculture Organization (FAO). The day seeks to draw attention and inspire action in a bid to help detect, prevent, and manage foodborne risks. Thus, it contributes to agriculture, food security, sustainable development, human health, economic prosperity, market access, and tourism.

Codex Alimentarius or Food Code

“Codex Alimentarius” or “Food Code” is a collection of guidelines, standards, and codes of practice, which are adopted by the Codex Alimentarius Commission.