Ministry of Tourism Showcases ‘Incredible India’ at WTM London 2023

November 7, 2023

The Ministry of Tourism, India, along with various stakeholders, is actively participating in the World Travel Market (WTM) London from November 6 to November 8, 2023. The Ministry has set up an impressive 650-square-meter space for the ‘Incredible India Pavilion’ at WTM 2023, London. The pavilion serves as a platform to showcase a diverse array of tourism products and transformative experiences for travelers under the theme ‘Incredible India! Visit India Year 2023.’

Inauguration and Highlights

The formal inauguration of the Indian Pavilion was conducted by Ms. V. Vidyavathi, Secretary, Ministry of Tourism, Government of India, and H.E. Vikram Doraiswami, High Commissioner of India to the UK, in the presence of Shri Rohan Khaunte, Minister of Tourism, Government of Goa. The inauguration featured ribbon-cutting, lamp lighting, Ganesh Vandana, and welcome remarks by the Secretary, Ministry of Tourism, and the High Commissioner of India to the UK.

After the inauguration, the Indian delegation and participants explored the Indian Pavilion and booths of various participating states and stakeholders. The day was filled with cultural performances, henna, and yoga sessions, offering attendees a taste of India’s rich culture and traditions.

Participation and Networking

WTM 2023 features 47 participants, including tour operators, destination management companies (DMCs), and State Tourism Departments from various regions of India.
States like Delhi, Uttarakhand, Jammu & Kashmir, Bihar, Meghalaya, Arunachal Pradesh, Odisha, Assam, and the Indian Railways Catering and Tourism Corporation (IRCTC) are part of the Incredible India Pavilion.
Additionally, States Tourism Departments, such as Kerala, Karnataka, Ladakh, Rajasthan, Madhya Pradesh, Goa, Uttar Pradesh, Maharashtra, and Gujarat, have set up their own pavilions to showcase their products and services, fostering connections with potential clients and partners.
The Ministry of Tourism aims to leverage WTM 2023 as a platform for networking, business opportunities, and the exchange of ideas within the travel and tourism industry. The event draws a diverse range of attendees, including travel agencies, tour operators, airlines, hoteliers, cruise lines, travel technology providers, and tourism boards.

Focus on Sustainable Tourism

Aside from presenting a wide array of tourism products and transformative experiences, the Ministry of Tourism is prioritizing the promotion of sustainable tourism.
The Ministry recently launched the ‘Travel for LiFE’ program on September 27, 2023, on World Tourism Day.
This initiative aligns with Prime Minister Shri Narendra Modi’s vision of Mission LiFE (Lifestyle for Environment) and encourages individuals and communities to take action for environmental protection against the effects of climate change on a global scale.

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