Microsoft launches a new e-commerce platform re-weave.in for handloom weavers

Microsoft India has launched a new e-commerce platform re-weave.in for handloom weavers under its Project ReWeave, as part of its philanthropic initiatives. This e-commerce platform will help connect artisans to buyers directly and enables them to expand to newer customers and markets. The new e-commerce website hosts signature collections created by weaver communities and showcases traditional designs and products created from natural dyes. This e-marketplace will help sell to a broad set of customers, helping weavers to increase their income and earn a sustainable livelihood, while also reviving forgotten Indian art. The Indian handloom industry is the second-largest employment provider for the rural population in India, with almost 43 lakh weavers. Project ReWeave also aims to help weavers with working capital support through non-profit organisations.