Marketing Awareness : Quiz 5

1.Which among the following is the goal of ‘Effective Marketing’?
(A)Boosting Sales
(B)Boosting profits
(C)Cost Control
(D)Long lasting Customer Relationships
(E)All of the above

2.Which among the following term is used when “supply exceeds demand”?
(A)Seller’s Market
(B)Buyer’s Market
(C)Producer’s Market
(D)Retail Market
(E)Wholesale Market

3.Social marketing developed in which of the following?
(A)1940’s
(B)1950’s
(C)1960’s
(D)1970’s
(E)2000 onwards

4.Which among the following is correct sentence?
(A)Focus of marketing is ‘consumer’s need’ and focus of selling is ‘sellers need’
(B)Focus of marketing is ‘seller’s need’ and focus of selling is ‘consumers need’
(C)Focus of Both marketing and selling is “Consumer’s need”
(D)Focus of Both marketing and selling is “Seller’s need”
(E)None of them is correct

5.Which among the following is a most correct statement about ‘Risk’?
(A)Risk can be eliminated completely
(B)Risk can’t be eliminated completely
(C)Risk can’t be eliminated but always minimized
(D)Risk can’t be eliminated but scheduled
(E)Risk can’t be eliminated but managed properly

6.Which among the following involves Physical means of carrying goods?
(A)Transportation
(B)Warehousing
(C)Merchandising
(D)Communication
(E)Distribution Channel

7.Which among the following does not come under “packaging”?
(A)Containers
(B)Wrappers
(C)Bottles
(D)Cartoons
(E)Instructions for use

8.Date of Production, Date of expiry, precautions, legal warnings etc. come under which of the following?
(A)Social Stigma
(B)Advertising
(C)Labeling
(D)Packaging
(E)None of the above

9.In which of the following departments the information from Marketing Department flows directly to ?
(A)Production Department
(B)Purchase Department
(C)Human Resource Department
(D)Security Department
(E)Production and Purchase Department

10.Which among the following is increased by “Marketing Research” ?
(A)Nominal Cost
(B)Real Cost
(C)Marginal Cost
(D)Revenue
(E)Profits

11.Which among the following is ultimate outcome of “Increase in Sales” ?
(A)Sales price
(B)Purchase Price
(C)Total Cost
(D)Distribution Cost
(E)National Income

12.Which among the following is the ultimate aim of “Relationship Marketing”?
(A)Increased Sales
(B)Increased Profits
(C)Increased number of customers
(D)Increased Cross Selling
(E)Decrease marginal cost

13.Which among the following is not an essential of “Effective Marketing ” ?
(A)motivation
(B)communication skills
(C)empathy
(D)sympathy
(E)perseverance

14.Which among the following can be marketed to HNI group of individuals?
(A)Essential Commodities
(B)Luxury Goods
(C)Low cost Substitutes
(D)Potential Goods
(E)Core products

15.A ‘Lead’ in marketing means —-?
(A)Prospective Buyer
(B)Market Leader
(C)Point of Sales
(D)A company available for sale
(E)None of the above