Marketing Aptitude for Bank Examinations

This is the web version of Marketing Aptitude and Marketing Management Book of GKToday. A PDF Copy of this content can be downloaded from this link.

Introduction, Nature & Scope of Marketing

• Philosophies of Marketing Management
• Principles of Marketing Management
• Objectives of Marketing Management
• Functions and Importance of Marketing Management
• Functions and Responsibilities of Marketing Manager
• Nature and Scope of Marketing

Marketing Organization

• Marketing Organization: Meaning, Principles & Importance
• Types of Marketing Organization

Marketing Planning & Marketing Process

• Marketing Planning: Meaning and Definition
• Objectives of Marketing Planning
• Importance of Marketing Planning
• Market Planning Activities
• Process of Marketing Planning
• Marketing Process

Marketing Programme and Marketing Mix

• Marketing Programme
• Marketing Strategy
• Marketing Mix

Marketing Decisions

• Decision-Making: Meaning and Definition
• Types of Marketing Decisions
• Techniques of Decision-Making

Marketing Research

• Marketing Research: Meaning & Importance
• Procedure and Types of Marketing Research

Market Segmentation

• Market Segmentation
• Types of market segmentation
• Market Segmentation Strategies and Importance

Consumer Behavior & Motivation

• Buying Motive: Meaning and Classification
• Buyer Behavior Models
• Consumer Behavior
• Motivational Research

Sales Forecasting & Sales Budget

• Sales Forecasting
• Various Methods of Sale forecasting
• Methods of Demand Forecasting for a New Product
• Factors affecting Sales Forecasting
• Sales Budget

Marketing Aptitude: Product

• Product in Marketing: Meaning and Types
• Types of Products and Goods
• Product Mix
• Product Life-Cycle (PLC)

Product Planning and development

• Product Planning
• Product Development
• Product Innovation
• Product Modification

Branding, Packaging, Labelling, Standardization & Grading

• Brand
• Trademark
• Packaging
• Label
• Standardization
• Grading

Pricing Decisions

• Pricing
• Product pricing strategies
• Price Discrimination

Channels of Distribution And Physical Distribution

• Channels of distribution (COD)
• Middlemen in distribution channels
• Physical Distribution

Wholesale and Retail Trade

• Wholesale
• Services of Wholesalers
• Retailers

Advertisement

• Advertising
• Themes of Advertisement
• Advertising Media

Sales Promotion and Personal Selling

• Sale Promotion
• Methods / Tools / Types of Sales promotion
• Personal Selling

Sales Management

• Sales management
• Sales Organization

Marketing Finance and Stock Exchange

• Marketing Finance
• Stock Exchange

Marketing of Agricultural Products of India

• Agricultural Marketing in India
• Central government organizations, which are involved in agricultural marketing

Bank Marketing

• Definition of Bank
• Commercial Banks
• Co-operative Banks
• Financial Institutions of India

Insurance Marketing

• Marketing Aptitude: Insurance
• Marketing Aptitude: Insurance Regulatory and Development Authority of India (IRDAI)