Kumbakonam Betel Leaf and Thovalai Flower Garland GI Tags

April 3, 2025

The Kumbakonam betel leaf and Thovalai flower garland from Tamil Nadu received Geographical Indication (GI) tags. This recognition ensures the protection of these products from misuse and promotes their unique qualities. With this addition, Tamil Nadu now boasts 62 GI products.

About Geographical Indication (GI)

Geographical Indication is a sign used on products that have a specific geographical origin. It signifies qualities or a reputation due to that origin. GI tags help in protecting traditional products from imitation. They promote regional products, enhancing their marketability.

Kumbakonam Betel Leaf

The Kumbakonam betel leaf, known for its tenderness, is harvested every 15 to 18 days. This is in contrast to other regions where harvesting occurs every 30 days. The unique climatic conditions and fertile alluvial soil of the Thanjavur-Kumbakonam region contribute to its exceptional quality.

Cultural Significance

Betel leaves are integral to Tamil culture. They are used in various rituals, including weddings and religious ceremonies. Historical references in literature highlight their importance. Notable figures, such as freedom fighter Subramania Bharathiyar, have celebrated these leaves in poetry.

Medicinal Properties

The local variety, ‘Vellaikodi’, is noted for its medicinal benefits, particularly in relieving headaches. This adds to the cultural and practical value of the Kumbakonam betel leaf, making it more than just a culinary item.

Thovalai Flower Garland

The Thovalai flower garland, crafted from various flowers, is renowned in Kanyakumari. It is popular not only in Tamil Nadu but also across the border in Kerala. The garlands are designed to resemble woven mats, showcasing the artistic skills of local artisans.

Economic Impact

The GI tag is expected to boost the local economy. Kumbakonam may emerge as export hub for betel leaves. The recognition of Thovalai flower garlands can enhance the livelihoods of local flower cultivators and artisans.

Future Prospects

With the GI tag, both products stand to gain increased visibility and market access. This can lead to higher demand and better prices for farmers. It also encourages sustainable agricultural practices, preserving traditional cultivation methods.

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