IPPB: India’s First Floating Financial Literacy Camp

November 4, 2022

India’s first floating financial literacy camp was organized recently by India Post Payments Bank (IPPB)

About the Floating Financial Literacy Camp

India’s First Floating Financial Literacy Camp was conducted as part of the launch of the initiative called “Niveshak Didi” in Jammu and Kashmir’s Srinagar.
It was conducted among local residents around the famous Dal Lake in Srinagar.
Niveshak Didi held the financial literacy session in local Kashmiri language from Shikara – a unique wooden boat found on Dal Lake and other waterbodies in Srinagar.
It focused on topics like:

Various banking and financial products
Importance of joining the mainstream financial services provided by various regulated entities
Protection against various types of risks related to investments and frauds.

Its main goal is to promote financial empowerment to the last mile.

What is “Niveshak Didi” initiative?

“Niveshak Didi” initiative is implemented based on the concept of “by the women, for the women”. This concept believes that women in rural regions are more comfortable sharing their queries to other women.
It was launched by IPPB, in collaboration with Investor Education and Protection Fund Authority (IEPFA), which comes under the aegis of the Union Corporate Affairs Ministry.
As part of this initiative, three ‘Niveshak Didi’ representatives from Kashmir Valley were given certificate during the recent IEPFA Conference held in Srinagar.

About IPPB?

The India Post Payments Bank (IPPB) comes under the aegis of the Department of Posts, Ministry of Communication. It is fully owned by the central government. This bank was launched on September 1, 2018 to become the most accessible, affordable and trusted bank for common man in India.

The main goal of the IPPB is to eliminate barriers for the unbanked and under-banked and reach the last mile connectivity by making use of a network of over 160,000 post offices and 400,000 postal employees. It aims to enable paperless, cashless and presence-less banking accessible in a simple and secured manner at the customers’ doorstep via a CBS-integrated smartphone and biometric device.

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