Internet and Mobile Association of India (IAMAI) sets up committee to work on fighting online piracy

Internet and Mobile Association of India (IAMAI) has set up a working group to fight online piracy and to develop business standards and come up with best practices for the digital entertainment industry.  Ajit Mohan of Hotstar has been named as the chairman of the committee and it will be co-chaired by Uday Sodhi of SET India and Salil Kapoor of HOOQ. The mandate of the committee will be to create a self-regulatory code of conduct, create drafts for standards and good business practices to safeguard the interest of the digital entertainment businesses and minimise online piracy. The online piracy directly impacts the revenues of the online video platforms (OVP). OVPs are soft targets and most vulnerable as there are no laws to regulate online content and are governed by multiple criminal and civil laws.