Indian Languages Programme

June 17, 2023

In an era of digital transformation, Google has taken significant steps to support and uplift the Indian news publishing industry through its Indian Languages Programme. With a focus on fostering local language content and providing essential resources, the program aims to empower small news publishers across the country.

Objective: Providing Training and Support

At the core of Google’s Indian Languages Programme is the objective to provide training and support to small Indian news publishers. Recognizing the importance of local language content in reaching a diverse audience, Google aims to bridge the digital divide by empowering publishers to effectively leverage the internet. By doing so, the program facilitates the growth of local language journalism and encourages the development of a vibrant news ecosystem.

Coverage: Eight Local Languages

The Indian Languages Programme covers a total of eight local languages, apart from English. These languages include Hindi, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, and Malayalam. By expanding support to these regional languages, Google enables publishers to create content that resonates with their target audience, fostering engagement and driving wider adoption of digital news consumption.

Support Mechanisms: Training, Technical Support, and Funding

Google’s Indian Languages Programme offers a comprehensive range of support mechanisms to news publishers. Training sessions equip publishers with the necessary skills and knowledge to leverage digital platforms effectively. Technical support assists publishers in optimizing their websites by assessing parameters such as page speed, core web vitals performance, and other relevant factors. Additionally, the program provides financial assistance, offering funding opportunities that can help sustain and expand the operations of news publishers.

Components: Scaled Inspiration and Google-led Sessions

The GNI Indian Languages Program comprises several activities aimed at empowering news publishers. Scaled inspiration series and virtual workshops provide publishers with insights and inspiration from industry experts. Guest speakers share their experiences, offering valuable perspectives on navigating the digital news landscape. Success stories showcase exemplary achievements by publishers, serving as benchmarks for others to strive for. Google-led sessions cover various topics, including core web vitals, equipping publishers with knowledge and tools to optimize their websites and enhance user experience.

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