India ranked 8th out of 100 countries on a list of most valuable nation brands

India has been ranked 8th out of 100 countries on a list of most valuable nation brands, according to Brand Finance’s Nation Brands 2017 report. The list is topped by US, followed by China, Germany, Japan and United Kingdom. In terms of valuation, India’s National Brand Value in 2017 is $2.04 trillion, down one percent from last year’s $2.06 trillion.
However, India’s brand rating has improved from ‘AA-‘ to ‘AA’. Despite a rating improvement, India does not feature in the list of 10 best performing nation brands. Iceland topped the ‘Top 10 best performing nation brands’ list. Brand Finance measures the strength and value of the nation brands of 100 leading countries using a method based on the royalty relief mechanism employed to value the world’s largest companies.