Hallyuwood

Hallyu means Korean Wave, a term that was coined in mid-1999 and refers to spread of popular Korean culture comprising music, movies and drama, is slowly making its presence felt in India. And coming under its sway are youngsters from Delhi to Mumbai, Aizawl to Kohima.

Hallyuwood is a compound word combining Hallyu (Korean wave) with wood from Hollywood. Its a complex that has a major role in the production and consumption of contemporary Korean culture, being constructed by Gyeonggi-do, one of the biggest Provinces of South Korea.

India and Korean Wave -Hallyu

In India, north east was the first regions that took Hallyu. In September 2000, the Revolutionary People’s Front (RPF) imposed a blanket ban on the screening of Hindi movies and Hindi satellite channels in Manipur. In order to fill up this vacuum, people took refuge in Southeast Asian cinema. Today, Korean channels like Arirang TV and KBS are aired by the cable operators in the northeast and each household has its own favourite. The first Korea-India music festival and cultural event was held in Nagaland in 2008. It saw a huge turnout with people queuing up to meet popular Korean artists like Ilac and VJ Isak.