‘Go Tribal’ campaign launched

Go Tribal campaign, was launched by Union Ministry of Tribal Affairs and TRIFED (Tribal Cooperative Marketing Development Federation of India) in association with Amazon Global.

Key Highlights about Campaign

Objective: To create awareness and promote tribal arts and crafts as well as help in socio-economic welfare of more than 700 Indian tribes, by promoting and making available tribal handcrafted textiles, jewellery, and other accessories via global online market spaces.

Organiser: The ‘Go Tribal’ camp was organised by TRIFED.

Global Launch of “TRIBES India”: Under the campaign, Tribes India and Amazon Global Marketing will launch TRIBES India products globally through website (Amazon.com) which will showcase an array of product range.

Amazon, an e-commerce giant company will market ‘Tribes India‘ collections under sections of ‘Tribes of India Heritage Collection‘ which will include handcrafted textiles like ikats, silks and pashminas; tribal jewellery like dokras and banjaras, gifts and pottery and ‘Tribes of India Natural Collection’ which will include Telangana coffees, Uttarakhand soaps, Karnataka spices and more.

Significance:

The careful precision and handcrafted intricacy of works of tribal master craftsmen from all over India will be showcased through ‘Go Tribal’ campaign.

Through this initiative government wants to promote Indian tribal communities and their art while helping them to go global and providing them opportunities to attain a sustainable livelihood. This could be achieved as online market has no geographical boundaries.

What is TRIFED?

TRIFED is an organization that functions under the aegis of Union Ministry of Tribal Affairs and is engaged in marketing development of tribal products including tribal art and craft under the brand name of TRIBES INDIA.

Month: Current Affairs - June, 2019