Generative AI

March 20, 2023

Generative Artificial Intelligence (AI) has been making headlines this year, as major tech companies like Microsoft and Alphabet race to launch products that utilize the technology. In this article, we will discuss everything you need to know about generative AI, including its definition, uses, concerns, and involvement of industry giants like Google and Microsoft.

What is Generative AI?

Generative AI, like other forms of AI, learns to take actions from past data. However, it goes beyond simply categorizing or identifying data and creates brand new content, such as text, images, and computer code, based on that training. One famous example of generative AI is ChatGPT, a chatbot released by Microsoft-backed OpenAI in 2022. It utilizes a large language model to generate human-like responses based on a text prompt. OpenAI also recently announced GPT-4, a new multimodal model that can perceive text and images, allowing it to generate real websites from hand-drawn mock-ups.

What is Generative AI Good For?

Generative AI has various practical applications, such as creating a first draft of marketing copy, taking notes during virtual meetings, personalizing emails, and generating slide presentations. For example, CarMax Inc has used a version of OpenAI’s technology to summarize customer reviews and help shoppers decide which used car to buy.

What are the Concerns About Generative AI?

Although generative AI has many benefits, there are concerns about its potential misuse. School systems worry that students may turn in AI-drafted essays, undermining the value of learning. Cybersecurity researchers fear that bad actors, including governments, could use generative AI to produce more disinformation. Additionally, the technology is prone to making mistakes, such as factual inaccuracies and erratic responses.

Is Generative AI Only for Google and Microsoft?

While Google and Microsoft are at the forefront of research and investment in large language models, other companies are also creating their own competing AI or packaging technology from others. For example, Salesforce Inc and Adept AI Labs are among the companies that have embraced generative AI.

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