FreedomPineapple Campaign

FreedomPineapple campaign is an initiative of the Taiwan government to counter the impact of China’s ban on Taiwanese pineapples on its farmers. Taiwan exports 10% of its pineapple production every year. Most of these exports are to China. Recently, China banned the import of pineapple from Taiwan alleging the presence of pests. Taiwan has countered this by encouraging its citizens to consume more of the fruit. A social media campaign has been launched to gather support from other countries too.