Flipora: Social Surfing service

November 20, 2012

Flipora

A Social Surfing service
A Personalized Search (webpage recommendation) and Discovery engine
Made by Infoaxe Inc.
Formerly called InfoAxe, Flipora grew from a service that helped users simply find sites they’ve already visited.
Flipora helps user remember the great websites (s)he visits (with web history search) and recommends great websites based on what user liked in the past.
It aims at helping internet users find interesting web-pages on the topics that they like.
It provides significant social surfing recommendations to help users discover and enjoy new web content and sites.
Flipora currently has 8 million users.

Flipora’s Indian Connection:

How does Flipora work? … Negative side of Flipora…

How does Flipora work?

Flipora uses a user’s browsing history in order to understand their interests and offer them personalized recommendations.
It also uses the aggregate anonymized browsing histories of its millions of users to identify fresh and popular web-pages on different topics.
It helps users discover new websites based on the interests that their browsing habits shows.

Negative side of Flipora:

In order to promote itself, Flipora utilizes spam and phishing techniques to gather email addresses.
When one signs up (s)he inadvertently gives Flipora an access to his/her email address book and Flipora uses that information to send all of their friends, family and co-workers junk mail inviting them to also use Flip, Flipora and Infoaxe.
It is held that Flipora might also be selling email address book information to third party spammers.