Find the Incredible You Campaign of Ministry of Tourism

The campaign “Find the Incredible You” of the Ministry of Tourism has won the Pacific Asia Travel Association (PATA) Gold Award, 2019.

About the Campaign

• The Campaign was part of the ‘Incredible India’ brand-line focuses on digital and social media and the promotion of niche tourism products of the country.
• Find the Incredible You campaign brings the focus towards the internal experience of travellers themselves rather than the external features of the tourist destinations.
• The campaign brought out the transformative experiences alive through unique storytelling in the format of autobiographies of travellers, with the tagline “Find the Incredible You”.

PATA Gold Awards recognises tourism industry organizations and individuals making an outstanding contribution towards the successful promotion of the travel industry throughout the Asia Pacific Region.