DAY-NULM partners with Amazon for marketing SHG products

Deendayal Antyodaya Yojana – National Urban Livelihoods Mission (DAY-NULM) which functions under Ministry of Housing and Urban Affairs recently signed MoU with e-commerce major Amazon.

The agreement is for e-marketing of products made by Self Help Groups (SHGs) across the country in urban areas. The MoU focuses on women empowerment and it aims to provide greater access to customer base for products made by SHGs. The Mission has also undertaken similar collaboration with Flipkart recently.