Committee on indecent depiction of women in media

June 23, 2013

The Union Ministry of Women and Child Development (WCD) has set up a committee to finalize modalities for a media campaign against indecent portrayal of women in mass media.
Why this step?
The aim of the campaign is to instill respect for women in all spheres of life. The step has been taken to tackle the menace of sexual crimes against women by a sustained media campaign to highlight positive aspects of women empowerment and against negative, indecent and stereotyped projection of women in movies, TV shows and advertisements.
Who will head the panel?
The panel will be headed by WCD Additional Secretary K. Ratna Prabha and will comprise senior members from the Union Ministry of Information and Broadcasting among others.
What will the committee do?
The committee is expected to draw up a national campaign to sensitize families regarding the values of girls, through depicting women achievers, abhor civil practices like female foeticide, dowry, child marriages, etc. The group will identify areas of cooperation between the Ministry of Women and Child Development and the Information and Broadcasting Ministry on all such issues that demand sustained public interest campaigns in print, electronic as well as social media.