Ayushman Bharat Health and Wellness Centres to be Renamed as ‘Ayushman Arogya Mandir’

November 27, 2023

In a significant move, the Union Government has announced the renaming of the existing Ayushman Bharat Health and Wellness Centres (AB-HWCs) to be called ‘Ayushman Arogya Mandir.’ The rebranding initiative aims to further the vision of Ayushman India and transition healthcare delivery from illness to wellness. The tagline accompanying the new name is ‘Arogyam Parmam Dhanam.’ The Union Health Ministry has directed all States and Union Territories to complete the rebranding process by the end of 2023.

Evolution from Illness to Wellness

The letter from the Ministry emphasizes the success of wellness centres in shifting the focus of healthcare from illness to wellness. This renaming initiative is seen as a crucial step in realizing the broader goals of Ayushman India and enhancing the primary healthcare landscape in the country.

National Health Mission Logo Retained

While the Ayushman Bharat-Health and Wellness Centres undergo a name change, the National Health Mission (NHM) logo is to be retained in the rebranded centres. This decision ensures continuity and aligns the new identity with the broader health mission objectives.

Guidelines for Regional Branding

The Ministry’s communication highlights guidelines for regional branding. If scripts other than Devanagari (Hindi) or English are used, the full title can be translated into the state language(s), while the tagline must be transliterated. This ensures linguistic diversity while maintaining a unified identity.

Implementation and Funding

The rebranding process is expected to be completed by the end of 2023, and States are required to upload photographs of the rebranded primary health facilities onto the AB-HWC portal. The estimated funds required for this renaming initiative have been proposed at ₹3,000 per facility.

Compre hensive Primary Healthcare Network

India currently boasts over 1.6 lakh AB-HWCs, which play a vital role in providing comprehensive primary healthcare services. These services include maternal and child health services, along with free essential drugs and diagnostic services, bringing healthcare closer to people’s homes. Additionally, the AB-HWCs offer screenings for various health conditions, including hypertension, diabetes, and cancer.

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