Arabian Travel Market (ATM) 2023

On May 1st, the Arabian Travel Market’s 30th edition started at the Dubai World Trade Center with a substantial attendance from India. This is among the most prominent global events for the travel and tourism industry, drawing visitors and exhibitors from all corners of the world. This year, India has one of the largest pavilions at the event, with over 100 participants, including state tourism boards, hotels, and tour operators showcasing the diverse cultural and tourism offerings of the country.

Focus on Sustainable Tourism

The focus of this year’s event is on reducing carbon emissions in the travel industry. The Indian pavilion is showcasing the eco-friendly initiatives of the country, which includes sustainable tourism practices and responsible wildlife tourism.

India’s Booming Outbound Tourism Market

In the first nine months of 2022, Indian nationals spent $10 billion on overseas travel, which is a significant increase of almost 43% from the pre-Covid figures, according to data from the Reserve Bank of India (RBI). Indian business consultants have projected that the annual number of outbound journeys will surpass 27 million, with a total value of more than $42 billion by 2024.

Visit India Year 2023 Campaign

The Ministry of Tourism is participating in the Arabian Travel Market (ATM) 2023 and showcasing “Incredible India” at the event. The Ministry has launched the Visit India Year 2023 campaign, which highlights India’s diverse tourism offerings and the country’s commitment to sustainable tourism practices. The focus is on inbound travel to India, to promote India as a preferred travel destination among the Middle East and North Africa (MENA) markets.

The aim here is to enhance relations with the tourism industry in the Middle East and North Africa, including travel agents, tour operators, airlines, and media representatives. The delegation will engage in a variety of networking events, B2B meetings, and media interactions to advertise India as a tourism destination and establish collaborations with industry players.

Month: Current Affairs - May, 2023