Aaj Se Thoda Kam campaign

Aaj se thoda kam campaign is an initiative of Food Safety and Standards Authority of India to promote healthier diet among the people. It is a countrywide media campaign in line with the ‘Eat Right Movement’. Under this campaign, the people are encouraged to reduce their uptake of salt, sugar and fats in their diets. Excessive consumption of these three ingredients can lead to cardiovascular diseases and other health complications. Actor Raj Kumar Rao is the ambassador of the campaign.